Fractional CMO Scope, Fees & Engagement Options

Overview

We scope each engagement around the responsibilities we take on, your team structure, and the time required to deliver the work.

Choose the right starting point

Workflow sequence and ownership. Engagement responsibilities are defined in your scope.

Start where the need is clearest.

Ongoing Leadership

Continuing strategy, budget direction, team coaching, agency coordination, and performance oversight. Includes an agreed meeting cadence and management deliverables.

Focused Engagements

A defined audit or implementation addressing a particular need, such as reporting, intake, vendor coordination, or automation. Scope includes deliverables and completion criteria.

The scope determines the fee.

Business complexity, locations, team size, number of vendors, implementation responsibilities, and meeting cadence shape the investment. We discuss fees and terms before you commit.

Advertising spend, agency production, software subscriptions, and additional implementation are identified separately in your agreement.

Choose the engagement that matches the need

Ongoing fractional CMO leadership is appropriate when your business needs continuing direction across people, vendors, budgets, and performance. A focused engagement is appropriate when the problem and desired deliverable can be defined clearly enough to have a completion point.

The first conversation establishes your objectives, current structure, and the decisions that keep returning to ownership. We then recommend a scope rather than asking you to select a generic package without that context.

Ongoing leadership: the working scope

An ongoing engagement can include strategy, budget recommendations, internal team coaching, agency coordination, campaign direction, performance reviews, and intake or scheduling oversight. The agreement identifies which responsibilities apply to your business and who owns execution.

The operating cadence typically centers on a recurring leadership meeting, an action tracker, and a management scorecard. Meeting frequency, preparation, access between meetings, and participation in vendor discussions are specified so expectations are clear.

A plan becomes useful when it is maintained. Priorities, assignments, and recommendations are revisited as campaigns develop, staffing changes, capacity shifts, and new information becomes available.

Focused audits and implementation

An audit produces an assessment and a prioritized action plan for the agreed areas. The scope defines the records and interviews required, the deliverables, the review meeting, and the boundaries of the assessment.

Implementation work has a defined outcome, such as establishing a management scorecard, improving an inquiry handoff, or configuring an automation workflow. The proposal identifies dependencies, testing, acceptance criteria, training, and any ongoing support that follows delivery.

How pricing is determined

Your fee reflects the responsibilities RevAuth takes on and the work required to deliver them. A single-location practice with a small team has different coordination needs from a business with multiple locations, several agencies, and an active expansion plan.

Factors include leadership time, meeting cadence, number of partners, reporting complexity, implementation responsibilities, and the pace of change. We discuss the proposed fee alongside the scope so you can evaluate the relationship between investment and responsibility.

A written proposal sets out fees, payment terms, duration, and any onboarding or project charges. There is no fee commitment simply from requesting a conversation.

What is separate from the leadership fee

Media spend, agency production, creative assets, development, software subscriptions, and other third-party services are separate unless explicitly included. A recommendation to use a tool or partner does not automatically make its cost part of the engagement.

When additional implementation is needed, we identify the work, ownership, dependencies, and cost before it proceeds. Your leadership approves changes that affect the agreed budget or responsibilities.

What we need from your team

You provide business priorities, a leadership contact, agreed access to relevant information, and timely decisions when approval is required. Your team and agencies remain accountable for the work assigned to them.

We identify missing access or information early and explain how it affects the work. If staffing or capacity limits what can be delivered, the plan is adjusted with your leadership rather than treating additional demand as the only goal.

Do we need a full marketing team first?

No fixed team size is required. We assess who can execute the plan, which responsibilities existing partners cover, and whether additional resources are needed. Executive leadership requires a realistic delivery structure.

Can we start with an audit?

Yes. A focused assessment can clarify priorities before you decide whether ongoing leadership is appropriate. Its scope and deliverables are agreed separately.

Will you replace our current vendors?

We can lead the existing team and agencies. Vendor changes are recommendations for your consideration, supported by context, options, and a transition plan when needed.

Are results guaranteed?

No specific revenue, acquisition cost, or growth outcome is guaranteed. The engagement establishes responsibilities, work commitments, and review measures; outcomes also depend on market conditions, investment, execution, and capacity.